Every business trying to make money has a website online, and that website’s end goal is eventually to help the business make money. Whether you have a simple page up listing the phone number and hours of your consulting office or you are an e-commerce outfit that relies on your website for your entire business model, your online presence does not generate revenue for you if no one can find it.
Think of your website as one of your top salespeople, except that it never goes on leave, is always working for you day and night and never has ups and downs in terms of productivity. There may be seasonal changes depending on your clients’ demographic, but the website itself does not get affected by it. So suffice to say that if you are not taking full advantage of these opportunities, then you are leaving money on the table.
Search engine optimization is critical to this success, and while there are professionals and specialists you can hire or contract this work to, there are some simple do-it-yourself SEO tips your business needs to implement on your website. A melbourne seo agency like A.P. Web Solutions can help you with optimizing your website and getting you the online exposure you deserve. But if you are not able to afford these services, here are some tips for you to get started with:
Keywords & Analyzing Competition
The first thing you need to do is to look at the websites of your most direct competitors. Try and figure out what keywords and search strings they have content to cater to. You want to do two things here. First, make sure you have your own content to counter theirs, but secondly, see if you can figure out any relevant search words or phrases you can cater to that they are not doing yet. Stay with the pack, but breakout in new angles when you can.
Google My Business Page
If you are a local business, then your Google listing is something you definitely need to set up and optimize. Before setting one up, make sure that it does not already exisit by searching your business name in Google Maps. When you do set it up, you want to make sure that it is a Verified listing. Once you have done this, you have a better chance of ranking in the local Map Pack (also known as the 3-pack) as shown below:
The second thing you want to do is to take a look at the backlinks pointing to your site. There are free online tools to find most of them, and then more tools to analyze where they are coming from. You might discover that you have black hat links pointing to your site that is actually hurting your search ranking positions. These might have been the result of an unethical SEO consultant you once used, negative karma left over from a previous owner of your URL or domain name, or even competitors trying to sink you. Fortunately, you can tell Google to disregard these links in your profile by disavowing them.
Mobile Friendly & Responsive Website
The third and final thing you want for your DIY SEO is to make sure that your website is not just accessible but usable by mobile users. Small electronics surfing, such as smartphones and tablets, now accounts for half of Internet activity and is the largest area of growth. This is particularly essential if you are a restaurant or some other kind of business that people might look up while in traffic on the way home to get some food.