Simple DIY SEO Tips You Need To Implement On Your Website

Every business trying to make money has a website online, and that website’s end goal is eventually to help the business make money. Whether you have a simple page up listing the phone number and hours of your consulting office or you are an e-commerce outfit that relies on your website for your entire business model, your online presence does not generate revenue for you if no one can find it.

Think of your website as one of your top salespeople, except that it never goes on leave, is always working for you day and night and never has ups and downs in terms of productivity. There may be seasonal changes depending on your clients’ demographic, but the website itself does not get affected by it. So suffice to say that if you are not taking full advantage of these opportunities, then you are leaving money on the table.

Search engine optimization is critical to this success, and while there are professionals and specialists you can hire or contract this work to, there are some simple do-it-yourself SEO tips your business needs to implement on your website. A melbourne seo agency like A.P. Web Solutions can help you with optimizing your website and getting you the online exposure you deserve. But if you are not able to afford these services, here are some tips for you to get started with:

Keywords & Analyzing Competition

The first thing you need to do is to look at the websites of your most direct competitors. Try and figure out what keywords and search strings they have content to cater to. You want to do two things here. First, make sure you have your own content to counter theirs, but secondly, see if you can figure out any relevant search words or phrases you can cater to that they are not doing yet. Stay with the pack, but breakout in new angles when you can.

Google My Business Page

If you are a local business, then your Google listing is something you definitely need to set up and optimize. Before setting one up, make sure that it does not already exisit by searching your business name in Google Maps. When you do set it up, you want to make sure that it is a Verified listing. Once you have done this, you have a better chance of ranking in the local Map Pack (also known as the 3-pack) as shown below:

Google maps for local search results in Melbourne Australia
Links

The second thing you want to do is to take a look at the backlinks pointing to your site. There are free online tools to find most of them, and then more tools to analyze where they are coming from. You might discover that you have black hat links pointing to your site that is actually hurting your search ranking positions. These might have been the result of an unethical SEO consultant you once used, negative karma left over from a previous owner of your URL or domain name, or even competitors trying to sink you. Fortunately, you can tell Google to disregard these links in your profile by disavowing them.

Mobile Friendly & Responsive Website

The third and final thing you want for your DIY SEO is to make sure that your website is not just accessible but usable by mobile users. Small electronics surfing, such as smartphones and tablets, now accounts for half of Internet activity and is the largest area of growth. This is particularly essential if you are a restaurant or some other kind of business that people might look up while in traffic on the way home to get some food.

Referral Business Networking: Know, Like & Trust

Sales people have understood the principles behind knowing, liking and trusting. Today’s business owners have to grasp these principles in order to succeed. The Internet and networking businesses are making competition fiercer than ever before.

If you are wondering why your company has failed to get the business it deserves, it could be that you are expecting clients to buy from you after just one visit or just one click. That just goes to show that you have forgotten to learn the basic principle outlined above. But don’t worry, you have time to fix that and enjoy the success your business deserves. Referrals are still the best way for you to get business, especially if you are not well versed with the digital marketing strategies and cannot afford to hire someone for it. This video explains more about how to do effectively network with other business owners and get referrals for them:

You see, this digital age has not removed the factor of personalization when it comes to doing business. It is true that people shop more online and purchase products on their own time because of the convenience that the Internet provides (check out our article about SEO tips and increasing revenue with targeted online traffic). But when it comes to B2B businesses where people are involved, making friendships, relationships and connections are just as important (if not more) than it has ever been! In fact, statistics show that most of the business generated by small businesses comes from referrals and word-of-mouth!

The idea behind know, like and trust is building relationships with others – namely potential clients and customers. You need to take the time to get to know them. You need to know what problems they have and how your products or services offer the solutions they need.

networking-for-business

You also need to network in such a way that you offer them valuable information so that they begin to like you. Once that is done, you can continue to work on building trust. That is at the heart of every good relationship, not just a business relationship. When you communicate something of value to a business owner you just met, you are conveying that you are an expert in your field. By giving them information that they might need but are not aware of because it is from a different field to what they do, they learn something new and would consider doing business with you much more than if you had just tried to pitch them your services.

Start working to find your target market so that you can know your customers better as soon as possible. You might need to network to find these people online or you might need to go to local business meetings or other networking affairs to meet them in person.

If you have to, ask a trusted mentor or another business owner or member to introduce you. You want to find the right people, not just the “most” people. Once you complete the step of getting to know your customers, you can work on getting them to like and trust you.